Advantages of E-marketing
What makes E-marketing such a
good idea for barristers’ chambers?
Firstly, online news and e-marketing are generally neglected by the
Bar. Most Bar websites are static
brochures, and e-mails about seminars mark the limit of other e-marketing:
1: So, for chambers with the motivation, there is plenty of
opportunity to stand out from the competition.
2: Flexibility, speed, and value for money are much greater
than for printed brochures, postal mail-shots and magazine advertising.
3: Built-in tracking is a feature of many E-marketing
techniques, making it easy to measure response, analyse cost-effectiveness, and
identify people to follow up. The
aphorism "Half the money I spend on advertising is wasted; the trouble is,
I don't know which half" applies much less to E-marketing than to
4: E-marketing is personal, close to the user, and enables
people to make an instant response to you.
5: Not only is E-marketing very effective but it is also low
LawComms can help with every
aspect of planning and implementing E-marketing activity.