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E-marketing - Your Website Health Check

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E-MARKETING NEWS

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An effective website is an E-marketing essential


Could your website work harder for you in 2009?

Score your website’s marketing effectiveness with LawComms' self-assessment guide.

Download our PDF check-list and evaluate your own website and benchmark it against your competitors. Score each question and see how your total compares.

E-marketing offers increasingly attractive value for money, as 2009’s economic circumstances and tougher competition place increasing pressure on fee-earning, while financial prudence constrains your marketing budget.

Is your website robust enough to support e-marketing activity? Is your website keeping up with the rapid changes in the online world? Are you missing opportunities for cost-effective on-line marketing?

LawComms can help you identify and implement cost-effective improvements to your website.

Click here to download "Website Health Check - A Self- Assessment Guide"

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Contact LawComms for a free website evaluation


DO YOU HAVE AN E-MARKETING STRATEGY MAPPED OUT?

Does your website form part of an overall e-marketing strategy? Is the website integrated with all your other marketing activity?

A website, however good, has to wait for users to visit. Pro-active e-marketing can enhance the value of a website still further, and help attract increasing numbers of users. For example, circulating emails or letters, with links to a relevant material, to key professional clients or prospects, media contacts, and opinion-formers will help keep the set's name in peoples' minds, generate positive publicity, and bring visitors to the website.

E-marketing can also include search engine optimisation, obtaining listings on related third-party sites and online directories, submission of editorial material to other sites, paid-for online advertising, even use of text-messaging and social networking websites.

To develop your strategy, use our comprehensive guide: www.lawcomms.com/id18.html.

Gerald Newman

LawComms


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