EFFECTIVE MARKETING FOR THE COST-CONSCIOUS
Too many sets are missing the opportunities for online news and e-marketing
Online news and e-marketing are generally neglected by the Bar. For chambers with the motivation, there is therefore
plenty of opportunity to take advantage of a gap in the market.
LawComms surveyed all 252 chambers websites in June 2008 and found that of their Home Pages, 52% had nothing but static
brochure-style information; they lacked even the simplest updates. One in five Bar websites lacked updates of any kind anywhere
on the site.
HOW CHAMBERS WILL GAIN FROM ONLINE NEWS
Creating a powerful first impression with your Home Page is vital. To retain visitors, your Home Page needs to offer
them interesting, relevant, material straightaway. Publishing online news makes this easy.
CAN SUPPORT YOUR NEWS
Time constraints prevent many Chambers from taking full advantage of news publication.
LawComms can provide cost-effective support, gathering and editing material, writing copy, and publishing material, to make
an immediate and visible improvement to your website.
© Gerald Newman
Contact LawComms: find out how we could help you make sure that your News Page is always interesting and up to date.